Emily Devers helping artist Laura Mooka select artwork for her Facebook page. Image: TSRA

Artists benefit from marketing strategies workshop

In February, the Torres Strait Regional Authority (TSRA) in partnership with Flying Arts invited local artists to participate in a two-day workshop hosted at the Gab Titui Cultural Centre on Thursday Island. A group of local artists from Prince of Wales, Hammond and Thursday Island participated in the workshop where they were encouraged to develop marketing strategies and establish their online presence.

TSRA Chairperson, Mr Napau Pedro Stephen AM, said the workshop provided a practical suite of activities, discussions, research and networking opportunities for artists. “The activities and discussions in the workshop gave our attendees the opportunity to explore important topics such as pricing structures and digital sales channels that align with their target audiences,” Mr Stephen said.

 After learning about different online platforms, attendees navigated the stages of launching their social presence, including the step-by-step process of creating a Facebook page and sharing artwork in a copyright protected format.

The event was facilitated by multidisciplinary visual artist and successful gallery owner, Emily Devers, who said it had been a wonderful experience running the workshop. Drawing from her diverse background in the commercial art space, Emily shared her experiences and encouraged artists to be confident in their work and pricing. She also explained how her gallery, The Third Quarter, attracts customers and engages with long-term buyers via social media. Attendees left the workshop feeling empowered having developed their artist profiles, launched Facebook pages and defined their strategies to sustain and grow their online presence. Workshop attendee and Torres Strait artist Laura Mooka said she was glad she came to the workshop.

“My friends and family always tell me to go further, but my own fears hold me back. Emily has helped me to start my Facebook page and I’m excited to see what happens next,” said Laura.

Main image credit: Emily Devers helping artist Laura Mooka select artwork for her Facebook page. Image: TSRA

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